Thursday, July 18, 2013

Getting publicity

With release (August 16) quickly approaching,  I am wrapping up development on the game and shifting my perspective once again to marketing. To try and get the news out about my game, I have several things I am going to do.

The first thing is that I will be giving out many copies of the game. Probably at least several hundred in total. I will post codes on Facebook, Reddit, Youtube, IndieDB, etc. Hopefully this will drive awareness of the game and get people to be interested enough to purchase it. I am planning to have at least 200 codes, and divide them up based on audience download rate around different forums and stuff like that.

The second thing that I need to contact press members with my personal story. I think what the press may really latch onto would be that first of all, I have created this game all by myself (so far) without spending a dime on making the game. The second thing, would be that this game was only created in the span of about 3 and a half months. The third being that I am creating a game that revolves around the topic of suicide(loosely), which is very rare concerning the current state of the game industry. The final point being I am only 21 years old (I will be 22 on August 16) and have done this much work alone and in this short amount of time.

That's pretty much it. Within the next few weeks I will create the official Steam Greenlight page and promote that, try to get the game set up to be sold on Amazon, and look into the Apple app store to see how to get included in that (though I've heard horror stories about that so I am reluctant to get involved with that).

Best outcome:
Game is available on my website, Desura, Steam, and Amazon at least. Hopefully It will be available on Gamersgate and GoG at a later date. That would be my goal to get the game out there.

Thanks for reading,

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